Archive for the ‘Future trends’ Category

FuTrends4: Redefining Companies

Thursday, September 24th, 2009
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rahaWhen the crisis was set to begin, there seemed to be a sense in the air that after the crisis things would be different. Many agreed that what had brought us here in the first place was basicly the reckless behaviour of banks and that, among others, regulation was needed to fix the situation. The talk was mainly concentrated on financial institutions, yet other lines of business had their share as well. The enterprise of the next decade was prone to be more humane and less “greedy”.

Not that the idea was anything new, though. Corporate Social Responsibility (CSR) has existed for decades already, and most of the major corporations have had their departments of CSR already up and running for years. Social investment has also seen ready to skyrocket within the near future, and in many ways it also has. To complete this kind of development, the crisis was seen as the last necessary step for the companies to remake their skin, this time for good.

However, according to many, this has not really happened, almost the opposite. Among others this was noted by Obama in his speech earlier this month, stating that “instead of learning the lessons of Lehman and the crisis from which we are still recovering, they (finance enterprises) are choosing to ignore them”. A classic case of “everything has to change so that everything can stay the same”?

Not necessarily. The one thing that the crisis probably did change was the amount of angry people, angry in one way or another not only to banks and similars but also to other kind of enterprises. After all, it was not only banks who received financial aid in the form of tax-payers money, in the US the list also included car makers etc.

These angry people are likely to view the corporate world more critically from now on. In practise, this might mean they opt to buy the products of the company who are, well, better behaving than someof  the other one. They are likely to be less forgiving to the misbehaviour of businesse. In any case, I do not see too many wanting to spend more of their money to pay the bonuses of the directors of companies such as AIG.

It is not that the companies are voluntarily willing to change to become more ethical or humane, even though some of their directors might actually even want so. It is more likely consumer preferences that force many of the companies to change course. That does not mean that companies will make Greenpeace and co. redundant, but in order to stay in business the worst bullies cannot survive, everyone has to play at least a little bit nice.

What is true, though, is that people tend to have ashort memory, and things have a habit of returning back to the “normal”. However, within our near future we are likely to face events that will remind consumers/voters over the importance of ethical behaviour on the part of the companies. For one thing the climate change will probably intensify this development. Furthermore, it is not that all this started from the crisis either, the talk of ethical enterprises has been going on for years and has made some results as well already.

In the end companies as well will contribute to the process. The constant search for new markets will lead to a situation where companies have to start making them, also to the poorest areas of the world. This does not only mean making their products cheaper, but also taking more actively part in making the living areas and local societies better as a whole. This might mean giving funds, building infrastructure or providing personnel in forms of nurses and teachers. This so called market making will be carried in groups of corporations in order to share the costs, and has an aim that is shared by all of the participating enterprises: to create consumers who are able to consume companies products. In the meantime before that happens, these projects make wonderful PR.

The companies who manifacture goods and services sold directly to the consumers are the first ones to be impacted, that is, start behaving more ethically. The others, those who do business mainly with other companies, or who are hidden further along in the supply chain or situated in third world countries will resist the change longer. Eventually there is no escape for them either, globalisation does its wonders in many ways: not only companies outsource production or part of their services abroad, also the demands of the market areas can travel a long way. With time the consumer pressure will caught also those who are not directly linked to them.

The final pressure will come from governments, influenced by their voters. This in turn will probably mean more regulation, however it is likely to stay reasonable: the advantages of opening up the markets tend to be in general higher to those of putting barriers, at least when certain common frameworks and functioning regulation is in place.

Eventually, this ongoing process will effect the way we think about companies, or to put it another way, how we define them. Instead of just tools to make money companies need to do more, they need to accept a broader social/ethical role, and if not, they and their products run the risk of being deserted by the consumers. What is now known as socially responsible company turns out to be the normal company of tomorrow. Once our definition of the words company, enterprise or corporation has changed, the socially irresponsible company becomes if not extinct, at least rare. Company behaving unethically will cause just as big of a shock as Janet Jackson’s boob on TV.

Redefining Companies: Do you find this trend likely?

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FuTrends3: Mental warming

Saturday, August 1st, 2009
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Discusiones de pareja
Creative Commons License photo credit: sergis blog

Few weeks back the heat really started to kick in and made it rather unpleasent to go around the city. It became practically impossible to walk few steps outside without breaking a sweat, literally. The interesting thing is, though, that it was not just the temperature that increased. Also the people got more hot-headed as well.

With more heat, or at least so it seemed in our neighborhood, became also more arguing, shouting, insulting and even on some occasions physical fighting. People tended to get annoyed a little bit easier, and in some cases it did not seem much that finally made them lose their temper. True, I do  not know for sure if it was the heat that made all this, but the two phenomenons coincided timewise almost perfectly.

I took a deeper look into the topic and find out that there was actually some research that pointed to the same direction. It has been shown that people tend to lose their nerves easier when put into a hot room, as well as that within the US cities with hotter climate had a higher violent crime rate. Others say that the heat factor might not be that significant after all, but admit that is not insignificant either. Furthermore, it makes common sense that when you are thirsty and have your clothes glued on you because of sweat and feel anxiety as well as uncomfortable and tired it can be very little that push us to explode.

I suppose the good news is that every heat wave has its end. However, as noted in the link above, with global warming that heat is going to get even hotter and more common. The trend therefore is that due to rising temperatures there is going to be an increase also in losing temper, which leads to more quarreling, more arguing, more fighting and in the worst case more violence and even killings.Having said that, it is not hot climate alone that leads to this, things like poverty and lack of opportunities (among many others) can be seen as equal culprits as well. However, maybe it should be taken into consideration that in crime fighting cooling down weatherwise could be one part of the solution.

If nothing else, more air-conditioning might help also, even though only temporarily, more air-conditioning would likely end up meaning more energy consumption and more climate change. Thus, it just might be that all we can do is to get ready and used for the unpleasent neighbor to become a little bit more unpleasent, the rude client becoming even more rude and watching our back few times more often when walking in the street.

Mental Warming: Do you find this trend likely?

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FuTrends2: Adultery is OK

Friday, July 10th, 2009
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tomato

One Taiwanese told me once about a friend of his who lived in the more rural areas of Taiwan. One day this friend, who back then still was in his teens, had invited his girlfriend to his house. The parents of the boy were also at home, but when they realized that the young couple had spent few moments in the boy’s room without supervision, the boy and the girl were forced to marry each other. This was not only the wish of the boy’s parents, also the girl’s parents agreed. Nothing at all had happened in the room, yet the whole idea that something could have happened was enough to seal the matrimony between the two.

To many of us the story sounds almost untrue (which I suppose might also be the case). However, this does not only tell us that there are still people that take the matter of sex and marriage very seriously, but also that many of us take it less and less seriously. On the other end of the scale, adultery is coming more and more commonplace. This is not purely a Western phenomenon, in addition to countries like the UK (news here) adultery is also gaining ground for example in Uganda (news here) and Malaysia (news here). It has also become a lot easier, thanks to websites such as IllicitEncounters.com or The Ashley Madison Agency. Furthermore, at least in the UK it does not take long for the extramarital relacions to appear, according to a 2005 survey one in seven newlyweds cheated in the first year of the marriage.

The obvious question is naturally why? As said before, the web makes it all so much easier, but that does not really explain the reasons behind it. In the case of men, who tend to be more “simple” in their sexual behaviour (see here the anecdote between men cheating and eating a chocolate cake), supposedly some part of the blame can be given to the TV, media and society as a whole. Everything is much more out there on display. But it is not just the men who cheat (otherwise they would be cheating the women by themselves), also women find their way into someone else’s bed more than before.

That is also the reason why the biological explanation fails. For men it could be argued that “evolutionally” it makes sense to try to “spread the seed” with as many women as possible and hence, cheat. However, when it comes to women, adultery does not make much sense from the purely evolutionary point of view (at least nothing comes into my mind right now). Furthermore, evolution/”biological changes” take thousands of years, this development has been much more rapid and recent.

Therefore it must be something that has changed in the society. If nothing else, the attitude of “carpe diem”, enjoy life and “must experience all” has been taking over. Sex is also becoming less of a deeply emotional thing between two persons and more a pleasent passtime, something people enjoy and find excitement, much the same way as going to an amusement park. Furthermore, why go everytime to the same amusement park, especially if you happen to be nearby another one which looks different, new and exciting?

Therefore, the linkage between sex and marriage is also getting weaker. Nowadays it is normal for the couples to do things with other people (men or women), such as sports, hobbies or anything their own couple is not so fond of doing with them. There are plenty of women and some men who go for example dancing with other men/women cause their own partner simply does not like dancing, and this is seen as completely ok.

Within 10-20 years the same is likely to apply to sex as well. If you don’t really hit it off in the bed with your own boy or girlfriend, it will be accepted to every now and then go to the bed of someone else. It is nothing personal, it is like a hobby you enjoy. Moreover, if there is someone who is known to be an excellent lover, there will be nothing wrong in trying that out, just as you would like to try the food of someone known to be a really good cook.

Once distanced from its sexual origin, marriage will also change, and in some cases it becomes a union of friends instead of lovers. In these cases marriage will no longer be about two persons swearing fidelity and love towards each other, it is about two friends deciding to be friends forever (while having other friends as well), and committing to take care of each others and spend their lives together and avoiding lonelyness. Marriage of this kind says nothing about being loyal in the sexual sense. Having sex in a marriage like that is like going to have coffee with your friend, you can do it with anyone you want, as long as you follow certain mutually accepted principles (safe sex etc.). Children will also be born in these marriages, it is just that  it will be seen better to be raised up by two friends than by a fighting couple.

Naturally, somethings will not change. Jealousy is likely to raise its head in the new kinds of relationships as well. Cheating will still bring pain for the other one, especially if it had not been agreed on and truely accepted beforehand. It is just that adultery in general will lose much of its current meaning. It becomes normalized in a sense that it won’t for example serve as a reason to end otherwise more or less functioning relationship. Furthermore, due to the social and institutional changes in the meaning of marriage, new forms of families are also likely to form. Instead of just a dad and a mom one might even have a whole group of parents. In a family of 3 moms and 4 fathers, just imagine the children.

Adultery is OK: Do you find this trend likely?

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FuTrends1: Europe as a Miniworld

Wednesday, June 10th, 2009
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city

Some years ago I did an internship with the task of trying to “predict” the trends of the future. I liked it a lot, and because of that I decided to try something similar here. Every now and then i will try to put out my own predictions about the things to come (FuTrends). To add a pinch of salt into the mix after every trend there is a survey about whether you find the whole thing credible or not. Without further remarks, here goes.

Few weeks back I realized that within 20 metres of my frontdoor there are 5 stores/businesses owned by Chinese, one bar, one barber, 2 clothes stores and one store that sells bit of everything (and really cheap). In addition, next to the Chinese barber there is a Pakistanese barber (who never stops working), and also very close few bars and restaurants owned by Mexicans and South Americans (not sure from which countries exactly), one Libanese restaurant, and few other businesses owned by people of non-local origin.

Needless to say, I live in a suburb that has its fair share of immigrants, including myself. It is still considered very much “local”, that is, there is also a lot of people who have their origins in here and overall the suburb upholds many of the local traditions and festivities. However, like all the bigger cities in Europe, Barcelona and my suburb with it is receiving more and more people from outside (even though the crisis has slowed the process down),  and by now one sixth of the inhabitants have been born abroad.

The picture is similar in many other European cities. There are over a million foreigners in Madrid, in Paris the figure is 19.4% (people born outside France )(1999). Amsterdam is the city with most nationalities in the world (2007) and one third of people living in London were born abroad. Some of the nationalities/ethnic groups might reside in certain suburbs, and in certain areas certain groups might preside over others, but in many cases there exists also an interesting mix.

The principal nationalities of the newcomers vary somewhat from one place to another. In Barcelona most of the immigrants come from South America or Morocco, but there are also people from Sub-Saharan Africa, Asia (notably China and Pakistan but also from countries in the Middle East) and from other European countries (mainly Italia and France but also people from Central-East European states). The origin of immigrants depends on many things. In addition to geographics etc, the colonial history of a given country has its role to play. In Madrid and Barcelona there is a lot of people from South America, in London Indians and Pakistanis are common (among others), in Paris people of Algerian origin are met more than in other European cities and so on.

Overall the variety of different nationalities in big cities can be seen as somewhat Western (here meaning European, North American and  Australian/New Zealandian) phenomenon: without a doubt there are a lot of immigrants in many other big cities in the world, but they tend to comprise of only a very few nationalities/ethnicities, such as Zimbabweans in Johannesburg or Pakistanis and Indians in some of the Middle Eastern cities etc. Furthermore, cities in non-western industrialized countries tend to have not so high proportions of foreigners. Tokyo for example only has a foreign population of 1.5%, Hong Kong on its behalf some more, about 5%, but it still stays clearly behind its Western counterparts.

There is nothing new as such in the flow of foreign people into the big cities. It is a process that has been going on for years. However, things have gotten more curious due to the increasing numbers of the incoming new residents. Every nationality and ethnicity brings along its own culture, attitudes and customs, and the more representatives there is, the more it shows. Therefore it is completely possible to experience Chinese New Year, South African Freedom Day, Mexican “Día de los Muertos” festival or Islamic Ramadan in almost any of the European big cities.  Big national, regional or ethnic events are no longer national or local in the sense that they will be equally celebrated in many other places, spiced up with local customs, and they are likely to be tied into more than one single ethnic group.

There has been other changes as well. In addition to the local languages there are significant immigrant languages existing on their side. Moreover, there are more living areas primarily inhabited by people from few different cultural backgrounds, none of which is necessarily local (in Madrid there was a school where 12 of the approx. 300 students were Spanish). This does not go on to mean that local, “original” identities are in “danger”, quite the contrary, they are most likely to stay as the prominent ones. It is just that the ambient and atmosphere of these cities have become a lot more culturally varied.

All these changes are likely to go few steps further. Since attitudes, worldviews and beliefs will be brought along as well, big cities will also start to reflect more and more the real events of the whole world. Therefore everything that will happen in country A (good or bad), will be transferred to the living areas of the people residing in european city X who have their origin in country A. Furthermore, the effects travel both directions. If something happens within the in city X within living areas of people of origin country A, country A and its people will also react. The line between national and international issues will become a lot less clear (as a some sort of an example of this can be held Australia’s Prime Minister Kevin Rudd’s reassurence to the Indian government that Australia is not a racist country on the matter of attacks to Indians in Sydney).

European cities are more likely to reflect the events of the world than other Western cities due to their larger share of immigration (see US vs. Europe). Europe is also more fragmented culturally and identically than for example Australia or North America (excluding Mexico). Furthermore, due to colonization the continent holds links to most parts of the world. Thus, while maintaining their own roots and traditions, European cities will become certain kinds of ” images” of other regions of the world. Every city will reflect the events and situations of the regions where it has received most immigration. Non of the European cities will represent the entire world by itself though, it is the all the cities together that will create this miniworld within the continent. The well-being of the world will be reflected in the big cities in Europe. Everything that happens there, happens also here. Everything that happens here, happens also there.  If there are disputes between Indians and Pakistanis in Asia, there are also some in Europe. If tensions calm down, the same happens in the other place.

Finally, there is also the element of creating something totally new. As cultures and ideologies that would not otherwise meet (due to national borders or geographic distances) are almost obliged to do so, the result can be something completely new and unthought of. The possibility of clashes and other negative events between different groups exists, but more positive outcomes are likely as well. These can vary from learning to live with one another (and hoping in the case of mutually hostile groups that the effects will travel back to their places of origin) to new innovations, new ways of thinking, even new or at least shared cultures. There will be less Japanese, Mexican or French food and more Japanese-Mexican-French food, equipped with a twist of something completely new that never before has existed.

Europe as a Miniworld: Do you find this trend likely?

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