Posts Tagged ‘Spain’

Culture and Web Design

Monday, October 12th, 2009
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www

Back in Finland web design always used to pay quite a lot of attention to usability and functionality. Even though this might not always be so obvious in the final “product”, there seemed to be a generel agreement over this so called “nielsenian” approach, where the “cool design stuff” were often considered if not pointless, at least somewhat meaningless unless thet had some concrete task or mission to fulfill.

In practice that meant that especially Flash but also in many cases JavaScript -snippets, widgets and particles were often frowned upon. The reasoning behind this was pure pragmatism: some people might have had JavaScript disabled, or they might not have the Flash-player or even the necessary knowhow to install it. Furthermore, often these extra parts  brought no concrete benefits as such (besides the graphic design factor), only increased loading times and made the usability of the site more difficult. If the same could be said in simple text, then it was better to opt for the text.

The same applied for things such as entrance pages: if their only point was to welcome the visitor, then they had no point. Overall less was better, everything else was neither needed nor wanted, amounting to nothing more than kitsch. All sorts of movings of text, blinkings, additional pages etc. were seen as annoyence which one was better to stay away from.

Lately all this has changed a little bit, thanks to increased bandwiths and introduction/wider use of things such as Ajax, ActionScript etc. The general guideline still exists though, i.e. if you can live without, then that is the way to go. However, in the other end of Europe, in Spain, it seems this is not the case at all, or for that matter, never has been.

In Spain many of the sites seem to have an entrance page, or at least more “spectacular” index page. Flash is more widely used, and little visual tricks (change of opacity etc.) one can achieve with JavaScript are abundant. A page which has nothing extra, is seen often as boring and one that carries very little appeal. It is not enough for a site to provide only information, the design has to be up-to-date as well. Sometimes it is even the other way around, the info is outdated but the design not.

Pages that purely do their job are often considered boring here. That also means that people seem to stay away, the boringness of a site somehow deteriorates the page content as well. Things are especially bad if you are trying to sell something via your site, or the site works as a display window of your company. In Finland you might get by if your site looked a bit dull but worked (but not if it did not). In Spain it might be even more or less ok if things do not work 100%, but if they look bad visually, no matter if they work or not, success is an unlikely visitor. Then again, little movement, bright colors, fading or blinking images might just do the trick.

In one way or another this also reflects the cultural differences between the two countries as well. The appeal of things, how things look in general, are much more appreciated in here than in Finland. It might be a bit of an exaggeration, but the functioning of things does not have the same value as in Finland, or to put it another way, it might equally bad if things look bad. Surface is equal to what lies beneath.

I do not know if this is the case between other North/South European countries as well, or, where do the countries in the middle position themselves. In any case, if you are a Finn going Spain pay attention to not only how things are but also how things look. If vice versa, it might be a good idea to check how things are under the hood. In both cases, no worries, it is a ride worth taking.

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Discussions

Wednesday, June 3rd, 2009
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discussion

Every now and then the question over the relationship between language and culture pops up. It usually concentrates on one specific theme, for instance how does one shape the other, is the influence unidirectional or, the one of the chicken and the egg, was it the language that made the culture or viceversa. I always find the topic an interesting one, since it goes on to prove that language is possibly a lot more than just a tool of communication, it can also shape the way we are, the way we think and the way we view others.

Even though the existence of this kind of relationship has always seemed very logical to me, I have always had difficulties in pinpointing where exactly was this to be seen and how did it affect our everyday life. I did read once that the talent many Indians have possessed in mathematics can be traced back to the structure of the Sanskrit language, but since i did not speak it I had some difficulties in understanding why and how.  However, some time ago I came across with a concrete example of my own, one that seems to be affecting at least my life on a daily basis. Needless to say,  the example has its flaws and it does not reflect all the local people being somewhat “stereotypetive” by its nature, but I think it makes a case in point.

Few years back while learning Spanish I got to know that the word “discusión” (“discussion” in English) and the verb of the same word, “discutir” (“discuss”), tend to mean more of having an argument than a normal conversation. The word “discussion” in Spanish had and has this connotation of arguing, it is considered to be a some sort of a verbal fight, at least not very far from it. It is like disagreeing to disagree. The thing is that on my opinion this also reflects the way the people often communicate here in order to solve problems, to exchange opinions or just to wonder about something.

Back at the North (based on my own, probably biased, experiences) discussions of this sort were often aimed at coming to some sort of a conclusion. The important thing was not really on who was wrong and who was right but more on the matter itself. You built your view on the topic at hand together with the other, and you could easily include to your own thinking the pieces of information the other one had. You did not have to agree with the other one, but just listen the arguments the other one had, and if you still did not agree, you should tell the other one why not and so the conversation kept on going. Naturally, people did and do argue and have arguments in there as well, but the basic nature of a typical discussion was not a confrontational one, it was one of co-operation. It was ok to disagree, but even then you often agreed to disagree.

In Spain discussions, like the word implies, are more like duels. It is one opinion against the other, and the discussion (or the argument) becomes easily one on who is right and who is wrong. The information of the other is automaticly false or at least understood wrong. Furthermore,  the winner (yes, there is a winner) is not necessarily solved on the basis of the facts, but on who is more convincing.  Being convincing, on the other hand, is sometimes nothing else than being firm (keep on repeating your stand) and making a cracking joke about the other party on a suitable moment. Moreover, listening is for losers. The end-result is that every discussion comes to resemble a televised political debate between the opposition and the governing party. Lot of talk, but little conclusions that both agree on or even agree to disagree on.

The curious thing is that this is the direction that many conversations take, even though they start off as “non-agressive” ones. It represents itself as a normal mode of communication. Sometimes it seems that the locals are on a continuos state of heated debate, where the topic might chance but opinions do not. The most important thing is to keep your ground, no matter the ground. Conversations of the co-operation kind do not really exist. In most cases they take the form of not exchanging ideas, but one of teaching, where one is the teacher and the other the pupil. Then there is no need for argument, the setup makes things already clear: the teacher has the point.

I do not know if this is the case in other languages as well, or are Spanish and Catalan somewhat unique in this sense. Moreover, as said before, it is not entirely clear which came first, the word or the behaviour. In any case, it has its advantages and disadvantages. The good thing is that you get to learn to debate about everything, since instead of concentrating to the issue you learn to concentrate onto the debate. In addition it brings more passion to life, since even the haircolor of S. Berlusconi can be a topic of an emotions-run-wild type of discussion. The bad thing is that sometimes conversations or discussions seem to lose their purpose. Furthermore, from a northeners point of view, it is difficult to know how heated the situation reality is or what is actually going on. Even though according to the northern standards the situation/discussion can already be considered as hostile one, this might not be entirely the case. Thus, it might be ok to call the other one idiot, but complete idiot might already cross the line. Where is the limit? Like said, it is impossible to know, since it is up to the locals to set the standards. This again implies that as a foreigner, one can only be wrong.

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Break Now to Fix Later..?

Wednesday, May 20th, 2009
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car

Zapatero’s government and few other actors will subsidy a purchase of a car in Spain with 2000 euros (news here (Yahoo)). I already have a car,  but if i didn’t I would be very much tempted to buy one. I don’t know all the details of the deal, but it sounds to me that if you get a discount of 2000 euros it is something worth looking into, especially since I would buy one of the tiny ones, a.k.a cheaper ones (I understood the discount is the same no matter which kind of car you buy). From a consumers point of view it all sounds very nice, especially if you have you have the cash to pay the remaining part of the price.

On a more meaningful level, I wonder if this new policy is really the right way to go. I suppose the grand idea behind the plan is to save the jobs of the industry etc. In general there is nothing wrong with that, I just think the money could be spent better: instead of just giving it away it might be directed toward retraining of the people or in creating new opportunities or social safety nets when/if things get really bad. Overall the policy reminds me of the one made few years ago in order to increase birth rates; the government promised 2500€ for every new born baby. That is just fine, but as most parents commented, the problems lie ahead. There is lack of daycare places, the working hours are problematic not to mention the challenges that lie in combining work and family life. In the end of the day, the 2500 euros might not help you that much. The same goes for the 2000 euros:  it seems questionable whether the subsidy will be able to save the jobs after all.

Putting economics aside, the other issue is the environment. On my opinion it all comes down to the question on whether purchasing a new car can be seen as an environmentally friendly act? My own intuitive response is no, but I suppose if we forget the production “costs” (how much of all sorts of resources does it take to product a car) and assume that the buyer already has a car,well, the question becomes at least one worth asking. If an old car, which consumes a lot of gasoline and pollutes even more,  is changed into a new one that uses very little petrol and has all the high tech parts for polluting less, will the environment benefit? That again depends on what happens to the old one. Does it get recycled or will it replace an even older one that gets recycled? Or will there be just another car more on the road?

To me it seems likely that the ones who will take advantage of this offer are the ones who possess a certain level of welfare, and thus, already own a car that is reasonably new (you dont see too many poor people buying new cars at the time of a crisis). This again means that the difference in energy efficiency etc. might not be that great between the current car and the new one. Furthermore, since the current car is actually relatively new, it means that the current car will not be thrashed and recycled, but will be in any case kept in the road, no matter if sold or not. Naturally it is possible that the one who buys the current car will thrash his/hers even older one, but then again the difference on eco-friendliness is no longer that great.

The thing is, that at the same time as giving subsidies to buy a new car, “they (Zapatero’s government)  included a reduction in taxes for small businesses and a 20-billion-euro fund to finance sustainable development projects”. I suppose the most important aim of these acts is to revitalize economy, but isn’t there something funny that at the same time you try to sell more cars and establish a fund aimed to protect the environment? I mean you establish a 20-billion-euro fund to make things more green, and at the same time you put lots of money in order to make things less green:  “Lets really break things now so we have a lot more to fix later on”. Or maybe it is just that breaking and fixing are equally good, both mean jobs and boost for the economy. On the environmental side the question remains the same though, but if buying a new car is seen as environmentally friendly (?), then there is no problem. Furthermore, then I would really like to have that new car. Just miss the remaining part of the price.

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